Companies are striving to go from 1 to 0. Will the "zero carbon economy" be the next windfall?

Everything can be "zero carbon"? The hottest summer in history, how far are we from "zero carbon"?

This summer, the persistent high temperatures and heat-related illnesses in many places have become a social topic, and the news of wearing short-sleeved shorts in the Arctic Circle has made people anxious about the extreme weather in baking mode.

In recent years, many countries have introduced policies to support clean energy and sustainable related products, and major investment institutions have also increased their requirements for ESG. Under the guidance of China's carbon neutral and carbon peak targets, the issue of how to achieve sustainable development has received widespread attention, and companies are considering the goal of zero carbon from "1" to "0" after achieving the business value from 0 to 1, and carrying out environmentally and socially responsible economic activities in different ways. The issue of sustainable and environmentally friendly business is becoming more and more important. More practical sustainability and environmental initiatives are moving from behind the scenes to center stage and becoming more active in front of consumers.

So could environmental protection open up new opportunities for new consumer categories? Could carbon neutrality become a new track? And how can eco-friendly goods get rid of the "IQ tax" label and truly enter the lives of consumers? How far are we from "zero carbon"?
In 2022, zero carbon food is on fire?

Carbon-neutral milk, carbon-neutral ice cream, carbon-neutral milk powder, zero-carbon vegetables ...... Somehow, zero-carbon food was put on the shelves of supermarkets. For most consumers, it is still a new concept that needs to be popularized. What is zero carbon food? What are the characteristics of zero carbon food compared to ordinary food?

In essence, zero-carbon food refers to food cultivation, production, packaging, transportation and other processes that produce less than or equal to zero carbon emissions, it is not the same as "more delicious" or "more nutritious", but more environmentally friendly. Take the first "zero carbon" sparkling water in China recently released by Yuanqi Forest as an example, this "zero carbon" sparkling water has conducted a whole life cycle carbon footprint analysis, completed the neutralization by writing off the equivalent amount of emission reduction, and obtained the "Carbon Neutral Certification" issued by the authoritative certification body CSC Hutchinson. "This is also the first carbon neutral certificate issued by CBSC in the field of beverage consumer products.

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